PPC Summit Unites Thousands of Online Marketers with Pay Per Click Experts

(PRWEB) December 17, 2007 -- PPC Summit (http://www.ppcsummit.com) announced plans to extend its reach to online marketers in 2008 with educational, interactive two day summits scheduled for cities across the USA, Canada, and London. The Summits will connect thousands of marketing and advertising professionals with leading industry experts who will uncover pay per click (http://www.ppcsummit.com) marketing secrets and successful campaign management tactics. Based on the growing number of advertisers who are requesting more information about Pay Per Click, PPC Summit has evolved from teaching one day classes to expanding the content and offering 3 focused tracks designed to appeal to beginner and advanced search engine marketers.

Focused on helping advertisers learn the many facets of search engine marketing (http://www.ppcsummit.com), the Summit experts ensure that every attendee walks away with the ability to maximize PPC opportunities, out perform competitors, and increase marketing ROI. Attendees have been able to take these campaign strategies back to the office and see instant results. "We'd been doing Google Adwords (http://www.ppcsummit.com) for the past year. We never received any conversions. We are now receiving 2 - 5 PPC leads per location every day (at a whopping 5 - 10% conversion rate), when we were receiving none before," said Jonathan Praklis, New Horizons Marketing Manager

PPC Summits focus solidly on advertiser education: how to spend less money, more effectively, with better results http://www.ppcsummit.com/agenda.html "Many of the folks who consider themselves qualified users are shocked at the little things they were not aware of that have been costing them money all these years," said Mary O'Brien, PPC Summit Founder and CEO. "We are thrilled with the positive feedback we have received about our workshops and the level of interaction and participation of the attendees has been incredible," continued O'Brien.

The Summits are designed to remain small, so that attendees have an opportunity to interact with presenters, build peer relationships and gain answers to their most burning industry questions. The speakers (http://www.ppcsummit.com/speakers.html) have years of experience managing pay per click for clients and share case studies, client tactics, testing results and strategies for successful campaign management. Attendees will also have the opportunity to test drive new cutting-edge search engine marketing (http://www.ppcsummit.com) solutions like BidHero, a component of the new Lyris HQ integrated marketing platform from Lyris, Inc., that has an integrated approach to optimizing PPC campaigns and ROI. "Whether you are managing 10 or 10,000 PPC campaigns, BidHero (http://www.clicktracks.com/products/bidhero/) automatically imports all campaigns into a single interface so they can oversee campaigns across multiple search engines," said Dan Robbins, Director of Marketing for Lyris, Inc.

The PPC Summit 2008 event schedule is set for Dallas, Boston, Vancouver, London, San Francisco, and Los Angeles. For complete registration details, please visit the PPC Summit web site at http://www.ppcsummit.com/register.html

To learn more about PPC Summit events, or information about sponsorships and partnerships, please go to http://www.ppcsummit.com

Contact:

Kelly Larsen

Marketing Manager

PPC Summit

(360) 554-9683 ext. 707

###

Related Articles:

Marketing Automation Experts Marketo Announces Free Test Drive for Pay Per Click and Landing Page Software Solutions
First B2B Marketing Automation Company to Give Free Access to Fully Functional Demo Accounts

Getting The Most Out Of Your Pay-per-click And Keyword Campaign
Before you start your next Pay-Per-Click or keyword campaign, you had better get a good understanding of what to do and what not to do or you will spend far more money than you intended and your ROI (rate on investment) will not be good. Having a good understanding of how pay-per-click advertising works can help drive targeted traffic to your website and increase your bottom line.

LetsHost Announces Pre-release of Personal .ie Domain Name Registration
LetsHost is accepting pre-registrations for personal .ie domain names following a recent relaxation of the personal .ie domain registration category, scheduled for 31st October 2007.

What?s In A Name? Choosing Your Perfect Domain Name
With all the business listings that are now online it can be easy for you to get lost amongst the rest of the competition. This is why choosing your domain name is so very important. You want a name that is closely related to what you offer and one that will be easily remembered when a consumer is thinking about your product. It would be no good to take a domain name such as rubber dot com if you are selling glassware!

Pay Per Click: Casting Seeds
A man, half a world away, is searching for a very specific item and isn't having much success. However, as he uses his favorite search engine he finds links to a similar product that he had never considered.

The Pro's And Con's Of Pay Per Click Search Engines
Although there are now many pay per click search engines running online I still only recommend the big three, Google Adwords, MSN Adcenter and Yahoo Search Marketing, in that order. The reasons for this are obvious. The main reason is because of the amount of qualified traffic being generated by these three search engines, mostly by Google, and also because of the trust factor that has been established with these three. I know that I can set up a pay per click campaign on Google Adwords and the large majority of the clicks that I get will be genuinely interested in what I have to off, providing that I've set up my campaign properly.

Domain Name FN.ORG Up For Auction on Sedo
Web Management S.A., an Internet domain investment and development company located in the Republic of Panama, is auctioning off the domain name FN.org this week. The company had acquired FN.org a few months ago with plans to hold the domain name as a long-term investment. Large numbers of unsolicited offers from around the world prompted the decision to auction off FN.org on Sedo.com, the world's largest domain marketplace.

Can You Rely On Pay-Per-Click Advertising?
Whether or not you can rely on Pay-Per-Click Advertising will depend upon the products or services you have to offer and how well you promote your website. Advertising via Pay-per-Click involves depositing some money with a Pay-per-Click advertising company. The good news is that you only pay when someone clicks into your site. With some Pay-per-Click companies, you can set the amount you wish to spend, which is good for small businesses which have a limited advertising budget.

Successful Pay Per Click Ad Copy
Writing outstanding ad copy for pay-per-click advertising campaigns is critical if a webmaster wants to be successful. Why waste money on clicks from people who aren't going to buy what a webmaster has to sell? To be as targeted as possible descriptive titles and effective ad copy are needed.

WebmasterWorld's PubCon Announces Domain Name Auction, Presented By Moniker, at Las Vegas, December 2007
Search Engine & Internet Marketing Conference, PubCon, has announced it is holding a domain name auction in conjunction with leading domain registrar Moniker.com.

What's In A Domain Name?
Choosing a domain name is a very important first step for anyone starting a business on the Internet. This name is the first impression that strangers are going to have about you and your business.

Pay Per Click Advertising - How To Uncover Profit-Pulling Keywords And Make Your Sales Soar
Choosing to bid on the right keywords can be key to your pay per click success. By choosing the proper keywords - words that your potential customers would use to search for your product - you can pre-qualify web traffic and skyrocket your conversion rate.

Searchforithere ? The New Age ?NO Pay Per Click? Search Engine
It often happens that we search for information on the Internet and log on to the search engine websites to find the right stuffs there. The searches that take place in the search engines are related to diverse subjects and issues. Accordingly, the scope and utility of the various search engines are widespread and covers various subjects.

Phishing Gangs Finding New Ways to Exploit Domain Name Registrations to Avoid Detection and Frustrate Takedowns
Brand-holders' names often deployed not in domain names - but in subdomains and subdirectories to deceive consumers.

Pay-Per-Click: 8 Measures To Take To Get The Right Company
With the advent of internet marketing there has been a rise in pay per click advertising With pay-per-click, your company pays a certain agreed amount to an advertising company every time someone clicks on the link to your business